More and more loan officers are relying on email as
their primary and sometimes their only way
to communicate with their prospects. |
| Email is the not the most effective
first contact method with your prospects. |
| Email is great and you don't have to play phone tag
with a client but it is effective with the client whose loan
is already being processed, email and a few phone calls is
enough. |
| Email is not enough when working with prospects.
A prospect is someone you know is interested in a mortgage
loan but has not committed to working with you. |
As loan officers, we use email and the Internet all
day, every day. Nevertheless, not all of our prospects
do. If you are only following up with clients via
email, you are missing the boat. At least you are following
the trend. |
| As more and more loan officers follow up only through
email and phone, this gives the smart ones a great opportunity
to stand out from the crowd. |
| If you want to stack the odds in your favor, I suggest
you find ways to WOW your prospects. WOW them to a point that
you are their only choice for a loan. Is it hard to do? No.
But it takes creativity and a little work. |
Do you have enough tools to convert the mortgage lead
into a loan in one phone call? |
Email is the lazy loan officer way
to follow up. The lazy loan officer thinks, "Hey, I'll
just write the emails once, load them onto an auto responder,
and whenever I get a lead, I'll add them to the list. The
auto responder will send out the emails for me and I can sit
back and relax."That would be true if email alone was
enough. But it is not. |
A loan officer has no more than 10 minutes
to convince a prospect to do the loan with you. Are you ready
for all the tough questions? Are you prepared to convert a
mortgage lead into a loan? |
Do you have?
Online GFE | Online Price matrix | Online loan educators |
Online calculators |
Online Interactive 1003 | Online Disclosures | Client submit
online loan app |
|
Do you know?
How to convert Rejections into YES | How to educate your Prospect
| How to analyze client’s current loan | How to take loan
application over the phone |How to get the loan before you
hang up your call | How to ask for more referrals |
|
If you want to win more battles, if
you want to stand out, don't settle for the lazy way.
Postcards | thank you notes | thank you email | a letter |
discount offers | monthly newsletter | Loan program flyer
| small gift | reminder note before the loan term expires
|
|
